The Moms Co plans to strengthen retail network to boost sales

By

Maverick Martins

Published
Sep 5, 2022

The Good Glamm group-owned direct-to-consumer (D2C) brand ‘The Moms Co’ plans to strengthen its retail footprint by reaching 10,000 touchpoints from the current 4,500 by the end of 2022.

The retail points will include shop-in-shop outlets, standalone beauty stores, and departmental stores such as Shoppers’ Stop among others.

The Good Glamm group has been investing heavily to scale the brand and eyeing revenue of Rs 500 crore in the next two years on the back of its retail expansion.

“The Mom Co had 500 retail touchpoints in October 2021, at the time of its acquisition by Good Glamm Group. I am a strong believer that brands need to go omnichannel because that is where the true potential for the brand lies. It helps with brand awareness and expands reach to a large population at the same point of time,” Malika Datt Sadani, co-founder CEO of the Moms Co told BusinessLine.

Sukhleen Aneja, CEO of the Good Glamm Group added, “An omnichannel strategy is needed to build large-scale brands that outlive the founders’ vision. For that, the brands must scale and have a presence across multiple channels. Having tried the brand online, customers now have the option to discover the brand in retail formats.”

The Moms Co sells natural products across categories, including face care and hair care, among others. It claims to have a customer base of more than 500,000 in 10,000 pin codes across the country.