The Man Company names Bhuvan Bam as brand ambassador for fragrance segment
Men’s grooming brand Bhuvan Bam has appointed content creator Bhuvan Bam as the brand ambassador for its fragrance segment.
As part of this collaboration, Bam will be seen endorsing the brand’s fragrance range and create exclusive content for the brand.
With this association, The Man Company aims to reach new customers across social media platforms through Bhuvan Bam’s strong social media followers of 50 million.
Commenting on the association, Hitesh Dhingra, founder of The Man Company in a statement said, "While fragrance range has long been part of The Man Company's men's grooming essentials, we decided to create more awareness about the types of perfumes perfect for various occasions. Bhuvan was the ideal choice for taking our thought to the right audience as he has a fanbase across India, in different geographies and tiers. We look forward to connecting with new users post this collaboration.”
Bhuvan Bam added, “When I became a part of The Gentleman Show, I already knew that The Man Company is initiating conversations that are crucial today. I already had this in mind that The Man Company’s brand ethos and values match mine. So, when this opportunity came, I was excited, to say the least. I am sure, together, we'll be able to reach more customers and help men understand that grooming is not gender biased.”
The Man Company is backed by FMCG major Emami Ltd, which owns a 49 percent stake in the company. It sells through its website, e-commerce stores and retail outlets across India.
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