The Man Company enters the wellness category

By

Maverick Martins

Published
Feb 24, 2022

The Man Company, India's leading homegrown men's grooming essential brand has expanded its product portfolio with the addition of wellness brand ‘Mins’.
 

Through the Mins brand, it will offer its new product called Minstrips. The brand claims that its Minstrips contain ingredients like Ashwagandha, beneficial for mental and sexual well-being, Holy Basil which helps reduce anxiety and stress, passion flower to promote calming effects, Lemon Balm (melatonin) to take the edge off irregular sleep cycle, and Zembrin to elevate mood and enhance focus abilities.
 
Commenting on the launch, Hitesh Dhingra, founder of the The Man Company in a statement said, "The MINS are specifically designed for liberal and upbeat men focusing on self-love and leading an elevated lifestyle. It is formulated in a dissolvable manner that is cool and hip for modern-day consumers. We are thrilled to be the first to foray into the unexplored men's wellness category with this innovative format and aspire to eradicate the stigma surrounding men's grooming and personal care and enable a better lifestyle."

“By foraying into the niche wellness category, The Man Company is further fortifying its goal to build a one-stop centre for all men's inside out grooming needs. The Man Company is eyeing a revenue of Rs 100 crore from the new category in two years,” he added.
 
The Man Company currently has 28 exclusive-brand outlets and is present in over 1,200 multi-brand outlets which include lifestyle stores such as Shoppers Stop, Central and Lifestyle, among others.
 
The brand also has a strong online presence selling through its website and e-commerce platforms which generate around 70 percent of its overall sales.