×
142
Fashion Jobs
NIKE
India Sports Marketing Manager
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
PUMA
Warehouse Manager-Offline Business
Permanent · Bengaluru
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Senior Product Manager - Enterprise Service Management (Esm), India – Tech Ops Icc
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Senior Security Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Talent Acquisition Coordinator – India, Icc
Permanent · Bengaluru
SS HOMME - SARAH & SANDEEP
Marketing And PR Intern
Internship · MUMBAI
TARAMA
Graphic Designer
Internship · MUMBAI
MASAR GROUP
IT Support
Permanent · DUBAI
NIKE
Sap Security Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
TLM CONSULTANCY
Merchandising Assistant
Internship · MUMBAI
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
Translated by
Nicola Mira
Published
Oct 6, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The Interbrand ranking: Amazon, Nike and Louis Vuitton among top 100 brands

Translated by
Nicola Mira
Published
Oct 6, 2016

Once again the Interbrand ranking of the world's most valuable brands featured a strong presence of luxury labels, online retail specialists and apparel distribution giants.


The top 100 brands in 2016 - Interbrand


Amazon has for example climbed in eight place, notably overtaking Disney and Facebook. As for Nike, it sits in 18th place, just ahead of Louis Vuitton and H&M, while Gillette is 24th and Zara 27th. Another pure player, eBay, has slipped down to 32nd, two places ahead of French label Hermès.

Another classic French brand, L’Oréal, stayed within the top 50 by ranking 45th, with Gucci in 53rd place, ahead of Colgate in 55th and Adidas in 60th. Cartier is in 62nd place, followed some distance away by Tiffany&Co in 74th. Italian fashion label Prada is 82nd, just ahead of British brand Burberry, 83rd. As for Dior, it stepped in in 89th position, ahead of Ralph Lauren which held on to 98th.

Among the common traits shared by the brands in this top 100 ranking, Interbrand mentioned the experiential aspect. "In their relationship with a corporation, individuals will only make contact at a few touch-points," explained the agency. "The ability to recognise and respond to these needs, contacts and expectations, from one interaction to another, determines the quality of the customer experience."

The Interbrand ranking is based on three elements: the financial performance of products and services, the influence a brand has in the choices of consumers, and a brand's ability to sustain a price premium and guarantee a revenue stream for the corporation.

Copyright © 2021 FashionNetwork.com All rights reserved.