The Indian Garage Co eyes Rs 600 crore in FY 2023–24
Direct-to-consumer fashion brand ‘The Indian Garage Co’ (TIGC) expects a 100 percent growth in gross merchandise value (total value of all goods sold) of Rs 600 crore ($72.6 million) by the end of financial year 2023-24.
The brand has witnessed a year-on-year growth of 300 percent since inception and closed the financial year 2023 with a gross merchandise value of Rs 300 crore.
To achieve its target, TIGC plans to expand its offline retail footprint through the phygital distribution route and exclusive brand outlets.
The brand has diversified its portfolio with its foray in women's wear with ‘Free Hand’ and plus-sized fashion line ‘Hard Soda’ under the house of brands format.
Commenting on the growth plans, Anant Tanted, founder CEO of TIGC in a statement said, “We have come a long way; it is our moment of glory to see our brand being rewarded with much needed growth at the right time! The next couple of years are very crucial for us, and we are committed to the idea of building a cult Indian value fashion brand with a global appeal.”
TIGC claims it currently sells 5–6 lakh units a month through its website, e-commerce platforms, and multi-brand outlets.
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