The Good Glamm Group acquires video commerce platform Bulbul

By

Maverick Martins

Published
Mar 21, 2023

The Good Glamm Group has acquired video commerce platform Bulbul to strengthen its network of creators and influencers.

As part of the deal, Bulbul founder Sachin Bhatia will take over as CEO of the company’s creator ecosystem app ‘Good Creator Co (GCC)’.

Good Creator Co claims to currently have over 1.5 million influencers and creators. It helps brands run influencer campaigns in a programmatic manner bringing transparency to performance and spends.

Commenting on the launch of GCC app, Sachin Bhatia, CEO in a statement said, “I am thrilled to take on the position of CEO at The Good Creator Co. and contribute to the ever-growing creator economy! With a vision to create a full-stack, global creator ecosystem providing cutting-edge technology and solutions to influencers and brands, we are excited to launch the Good Creator Co App.”

Darpan Sanghvi, group founder CEO of The Good Glamm Group added, “Good Creator Co is integral to our vision of being a true content to commerce company and I am very happy that Sachin has taken over as CEO to help integrate all our creator assets and scale the business. Sachin & his team will not only work closely with all our brands for their influencer marketing & commerce needs but also offer the same solutions & learnings to other brands and companies.”

Darpan Sanghvi, Gill Saggi, and Naiyaa Saggi founded the Good Glamm Group in Mumbai with an initial focus on the beauty industry. The business has since been split into three divisions which comprise direct-to-customer brand operator Good Brands Co, digital media business Good Media Co, and influencer platform Good Creator Co.