×
385
Fashion Jobs
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Giridih
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Deoghar
HDFC SECURITIES
Area Sales Manager Hdfc Securities Pvt.Ltd. Surat
Permanent · Surat
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Kallakurichi
Permanent · Viluppuram
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Ranchi
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Simdega
TUOREN MEDICAL DEVICES INDIA PVT LTD
Area Sales Manager And Sales Executive
Permanent · Hubli
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Samastipur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Madhepura
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Nawada
ARKRAY HEALTHCARE PVT. LTD
Opening For Medical Business Manager(mr)- Delhi Chennai & Bangalore
Permanent · Chennai
TOUCH MOBILES
Wanted Showroom Manager, Sales Exe & Cashiers - Touch Mobiles
Permanent · Khammam
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Katihar
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager(Haryana)
Permanent · Sirsa
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Araria
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager(Haryana)
Permanent · Ambala
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager(Haryana)
Permanent · Sonipat
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Sitamarhi
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Buxar
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Aurangabad
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Rajasthan)
Permanent · Sri Ganganagar
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sale Manager(Uttarakhand)
Permanent · Dehradun
Published
Jul 26, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The diamond industry is looking to strategically target millennials

Published
Jul 26, 2017

While the diamond industry is anticipated to flourish in the near future based on demand from the U.S., India and China, major retailers are preparing to tweak growth strategies in an effort to meet the demand of the millennial consumer.

Diamond retailers are preparing to target the millennial market. - De Beers


Despite the fact that retailers see millennials as key players in the future, a 2016  Diamond Insight report from De Beers indicated that as a whole, millennials in the U.S., China, Japan and India already spent close to $26 billion on diamond jewelry in 2015.

It’s no secret that retail news suggests millennials have different shopping behaviors and product interests and are more tech-savvy than generations before them—all key factors for the diamond industry to consider when putting together their marketing plans for the next several years.

One potential monkey wrench that diamond retailers may face is that millennials are more concerned with the environment and ethics than whether or not a diamond was sourced the traditional way. This sustainable dedication has prompted millennials to become more interested in laboratory-grown diamonds. Along with being more socially responsible, these non-natural rocks are known for having fewer impurities and defects.

Retailers are already preparing for this challenge by instituting the Diamond Producers Association, which has been promoting a “Real is Rare” campaign to bring back the appeal and awe of natural stones. According to many industry professionals, Lab-made rocks should be considered a niche-market, thus going by the theory that there’s something for everyone.

Copyright © 2021 FashionNetwork.com All rights reserved.