The Derma Co names Parineeti Chopra as its brand ambassador
Skincare brand The Derma Co from Honasa Consumer Pvt. Ltd has named Bollywood actress Parineeti Chopra as the official face of the brand in India.
The Derma Co will begin its association with Chopra through the launch of its first-ever digital film with the message #FilterFree skin.
Commenting on her association with the brand, Parineeti Chopra in a statement said: “When I got to know about the concept of The Derma Co, I loved the idea of how they are tackling skin concerns from within and embracing one's filter-free skin. I am glad that I could partner with the brand on this journey to make people feel more comfortable and confident in their skin.”
Ghazal Alagh, co-founder of Honasa Consumer Pvt Ltd, added: “Parineeti has always been looked up for being the differentiator. We are confident that she will be able to advocate the brand philosophy of urging people to stop hiding skin concerns behind make-up and healing them from within. We’re delighted to have her as a part of our growing family and confident that she will inspire millennial consumers to go filter-free with The Derma Co.”
Honasa Consumer's millennial-focused brand The Derma Co currently retails on several multi-brand e-commerce stores including Amazon, Nykaa, and Flipkart, and plans to expand in multi-brand brick-and-mortar stores across the country.
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