The Chanakya holds festive shopping event
New Delhi luxury fashion and lifestyle mall The Chanakya is hosting a shopping festival for the festive season which concludes on October 26 and highlights occasion wear from a number of Indian brands.
The Chanakya launched its “Luxury Gifting Festival” on October 3 and the event runs until October 26. The festival includes a number of Indian fashion brands such as Grassroot Anita Dongre and Ranna Gill as well as international brands such as Ted Baker and Diesel. The festival features festive collection launches, pop-ups, and a number of offers and gifts for customers.
The shopping event, designed to increase customer footfall in the festive season, is an example of how malls are concentrating on experience driven initiatives to encourage customers to continue to support offline retail as India’s e-commerce industry continues to grow.
The Chanakya is located in New Delhi’s Diplomatic enclave in Chanakyapuri and opened its doors in September 2017. The mall is owned by DLF Group which owns a number of malls in the country including DLF Mall of India in Noida, one of India’s largest malls.
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