×
244
Fashion Jobs
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HALDWANI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Aligarh
SREEDHARA TEXTILES PRIVATE LIMITED
Deputy Manager - Fabric
Permanent · COIMBATORE
PANACEA VENCER
we Have Opening For Accounts Manager & Finance Manger For Garments
Permanent · COIMBATORE
JOBZ DADDY
Category Head For Home Decor of The Top Most Designer of India
Permanent · GURUGRAM
SMART SOURCE
Manager Market Place - Leading Fashion Retail - Bangalore
Permanent · Bengaluru
NCDI PLACEMENT CONSULTANCY
Accounts Executive For Retail Industry
Permanent · Lucknow
NCDI PLACEMENT CONSULTANCY
Customer Relationship Managere For Retail Industry
Permanent · LUCKNOW
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU
HECTOR AND STREAK CONSULTING PVT LTD
Assistant Manager Production - Textile,Fabrics,Plastic,
Permanent · NASHIK
HECTOR AND STREAK CONSULTING PVT LTD
Manager Accounts - For a Manufacturing Company in Mumbai
Permanent · Mumbai
GENIUS CONSULTANTS LIMITED
Warehouse Manager in a Leading Garments Manufacturing Company
Permanent · Kolkata
GENIUS CONSULTANTS LIMITED
Digital Marketing Executive@ Hiring is Going on
Permanent · Kolkata
SUPER FASHION
HR Manager / sr. HR Manager (For Garments Industry)
Permanent · Faridabad
SUPER FASHION
General Manager Production / Production Manager (Knits Garments)
Permanent · Faridabad
CAREERPLUS PLACEMENTS PRIVATE LIMITED
Opening-Head Production - Leather Bag @Chennai
Permanent · Chennai
RELIANCE INDUSTRIES LTD
Cluster Merchant
Permanent · COIMBATORE

The Body Shop to use stores as ‘activist hubs’ to fight weakening footfall

Published
today Jan 23, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The Body Shop is working on a new marketing strategy that will see it put activism at the centre of the brand and turn its stores into ‘activist hubs’.


The Body Shop India-Facebook


The cosmetics retailer, sold by L’Oréal to Brazilian firm Natura in a £885m deal in 2017, will be trying to lure shoppers back to its stores with a new brand purpose focused on activism and gender equality.

It has spent the past 18 months redefining its brand purpose, at a time when low consumer confidence and stagnating retail sales forecast a difficult year for traditional UK retailers.

Stores will get a renewed focus, and store staff will be trained to run local activism projects.

“One of my missions is to turn Body Shop [stores] into activist hubs. People love people, that’s human nature, and we want to be part of our community. We are working on all the ways we can do that in store,”Jessie Macneil-Brown, head of global activism, told Marketing Week on Tuesday.

In addition to launching campaigns, The Body Shop will be seeking cross-industry support to lobby lawmakers, replicating the success of the 2013 campaign which achieved a EU ban on animal-tested cosmetics.

“It is important to collaborate with your competitors because we all want the same thing. Industry and consumers all get that there is a better way of doing things,” Macneil-Brown said.

The cosmetics, skincare and perfume company has over 3,000 owned and franchised stores in 66 countries. It was founded in 1976 in Brighton by British businesswoman Anita Roddick.

Copyright © 2020 FashionNetwork.com All rights reserved.