The Body Shop to expand in India
Global cosmetics brand, The Body Shop is looking to strengthen its presence in India with the addition of new stores and expansion of its offline network for a larger market share of the country’s booming cosmetics market.
The UK-based Body Shop, which entered the Indian market way back in 2006, is now looking to expand its consumer base in the country to boost sales of its products.
To remain competitive in the price-sensitive Indian market, the company had dropped prices across its products by 20-30 percent.
The Body Shop considers India as one the fastest growing markets and is already among the top markets for the company in terms of sales.
Commenting on its expansion plans, Vishal Chaturvedi, general manager-retail – India, Sri Lanka, and Bangladesh, The Body Shop told India Retailing, “We are expanding into new markets and are a leading global beauty retailer in the country. We shall be opening 20 more stores this year in 2019, establishing our footprint in new cities to make ourselves even more accessible to new customers.”
The company, which has a strong online presence, is expecting strong growth from e-commerce this year.
“Apart from physical presence, we have a very strong online presence. E-commerce is our fastest channel of reaching 600+ cities and towns adding almost 30,000 customers to The Body Shop family every year. Our e-commerce business contributes to 10 percent of our business. We are expecting to grow by 12 percent,” he added.
The Body Shop currently has 175 stores across the country. The brand is endorsed in India by Bollywood actress Jacqueline Fernandez.
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