The Beauty Co launches beauty cyberbullying campaign #TheItGirl
Premium beauty brand ‘The Beauty Co' has collaborated with Glad U Came, an influencer marketing firm to launching a new initiative on a beauty cyberbullying campaign called #TheItGirl.
The campaign aims at combating beauty cyberbullying. With this campaign, the brand also plans to enhance its visibility and strengthen its consumer base across the country.
As part of its promotional campaign, the brand will send out products to select influencers from their latest ‘Chocolate Coffee’ range.
Commenting on the association, founder of The Beauty Co, Suraj Raj Vazirani, in a statement said: “Beauty brands play an important role in creating these stereotypes. As a beauty brand, we want to take a stand against these stereotypes. We believe that beauty is not only what we see. It’s also about what we feel. We want people to feel beautiful regardless of the stereotypes that surround them. You should step out in confidence, radiance, and glow with beauty.”
Maddie Amrutkar, founder of Glad U Came, added: “Working with influencers allows you to create effective campaigns that increase your brand value and spread the message. The objective of the campaign was to create a sense of awareness about beauty cyberbullying and its impact.”
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