The Souled Store launches official Arsenal FC merchandise

By

Maverick Martins

Published
Dec 7, 2021

The Souled Store, an apparel brand from India, has partnered with Arsenal FC to launch its official licensed merchandise range in the country.
 

The collection consists of a range of co-ord sets, mandarin polos and t-shirts, among others. The collection will be exclusively available on the brand’s website and retail stores across India.
 
Commenting on the association, Harsh Lal, co-founder director at The Souled Store, in a statement said: “I've been on the incredible emotional rollercoaster of being a Gooner for the last 25 years. Through the trophy laden years and the years without, I've remained a devoted fan of the artistry that the Gunners brought to the pitch. We hope you enjoy wearing our exciting new Arsenal merchandise on game nights and beyond and join us in cheering the club.”

The Souled Storee recently raised Rs 75 crore ($10 million) as part of its series B funding led by Elevation Capital.
 
The company has been utilising the funds to expand its product portfolio on both licensed merchandise and casualwear; building better brand awareness and offline retail presence across India and expand manufacturing capabilities.