The Moms Co raises $8 million in funding, plans expansion

By

Maverick Martins

Published
Sep 17, 2020

Personal care brand The Moms Co has raised $8 million (Rs 58.8 crore), as part of its Series B funding, led by existing investors DSG Partners and Saama Capital. Angel investors like founders of Beardo, Ashutosh Valani, and Priyank Shah also participated in the funding round.
 

The company will be using the funds on expansion and customer acquisition, as it looks to touch 5 million consumers in the coming months. The Moms Co will also use the funds to strengthen its technology and enter international markets.
 
Commenting on the funding, Malika Sadani, founder and CEO of The Moms Co, in a statement said: “Over the last few months, we have seen moms re-evaluate their choices when it comes to the personal care products they use. With this fundraise, we continue our purpose of helping moms with natural effective solutions and are looking forward to expanding our mission with the next 5 million mom customers.”

Commenting on the investment, Saama Capital and DSG Partners, in a joint statement said: “We're excited to continue supporting the team. In particular, we are very impressed at how Malika and her team have built the brand in a very capital efficient manner. Despite Covid-19, the company is on track to be one of the fastest-growing brands to get to an Rs 100 crore run rate in the last few years.”
 
The Moms Co sells natural products across categories, including face care and hair care, among others. It claims to have a customer base of more than 500,000 in 10,000 pin codes across the country.