The Loft brings in 8 international brands for "Luxury Edition '18"

The Loft, situated at Kolkata’s Quest Mall, is currently hosting designer pop-up event "Luxury Edition '18" which runs until July 1 and brings in eight international fashion brands.

The Loft is currently hosting "Luxury Edition '18" in Kolkata - Quest Mall- Facebook

For "Luxury Edition '18", The Loft has brought in collections by eight global fashion labels: See By Chloé, Marc Jacobs, Kate Spade, G Star Raw, Coccinelle, Paul Smith, Cavalli Class, and McQ by McQueen. The pop-up shop for the eight brands began on June 23 and will run until July 1. For some of these brands, this is the first time they are available in Kolkata. Although Kolkata is a metro, it is one that is just starting to become a real fashion capital.

The event was curated by Shivika Goenka, Quest Mall’s Vice President of Special Projects. At a pre-launch event on June 22, the fashion designer Kiran Uttam Ghosh remarked about Goenka’s brand selection: “I admire her perseverance and sincerity. It may look easy but bringing international brands to our part of the world and making it commercially viable is tough, particularly as the buyer is also an avid global traveller.”

The Loft, located on the sixth floor of Kolkata’s Quest Mall, was designed to hold designer pop-up events. Previous events include collection showcases by Patine and Janavi.

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