The Label Life opens first brick-and-mortar store in Mumbai

By

Isabelle Crossley

Published
Aug 29, 2018

The online fashion and lifestyle portal The Label Life has opened its first offline retail outlet in Mumbai and has a second store planned for New Delhi along with a long-term pop-up store planned for Chandigarh.

The Label Life has opened its doors to the public in Mumbai with its first permanent brick and mortar store.

The online brand has had a number of pop-up shopping events across India and the success of these convinced the brand of the continued need for physical stores in today’s increasingly digital fashion market.

The brand markets itself as customer driven and a flagship store will allow for greater customer interaction. The brand is based in Mumbai and inspired by the city’s style and so it was the obvious choice for its first flagship store.

The Label Life currently also has five shop in shops and has another six shop in shops planned to open by the end of the year.

The shop in shops will open in metro and mini-metro locations across India.

The brand launched in early 2012 as The Home Label, The Closet Label, and The Trunk Label and the three were later amalgamated into The Label Life.

The brand’s three “Style Editors” are Sussanne Khan, Malaika Arora, and Bipasha Basu.