Published
Apr 10, 2023
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The Keithel Store brings Manipur's handicrafts to Pune

Published
Apr 10, 2023

The Keithel Store has opened a new outlet in Pune in the city’s Undri district. The new store retails a wide range of handicraft products, all made in the northeastern state of Manipur.

The Keithel Store aims to uplift artisans and entrepreneurs in Manipur - The Keithel Store- Facebook


Following the inauguration of The Keithel Store’s new store in Pune, the business announced that it plans to open more stores in the city to cater to customer demand for indigenous products, the brand announced on Facebook. The store retails goods including handwoven baskets and bags, handloom textiles, pottery, homeware items, packaged foods, and organic foods among others. 
 
The store aims to cater to Manipur natives currently residing in Pune as well as shoppers in the city looking for different styles and flavours. The store was inaugurated by Aley Sisters’ chairperson Bemi Aley, who will run the store, Punekar News reported. The opening ceremony was also attended by promoters of the Pann Corporation, which works with The Keithel Store, and local shoppers. 

In addition to its new Pune store, The Keithel Store currently has outlets in Goa and Manipur’s Imphal. The brand is named after ‘Ima Keithel’ market which is a market in Manipur with a 500 year-old history. The Keithel Store is designed to showcase indigenous products from Manipur outside of the state to create livelihoods for its artisans and entrepreneurs. 
 
 

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