The Ayurveda Co raises $12.2 million from Sixth Sense Ventures

By

Maverick Martins

Published
Mar 14, 2023

Direct-to-consumer (D2C) skincare and wellness brand ‘The Ayurveda Co (TAC)’ has raised $12.2 million (Rs 100 crore) in a series A round led by Sixth Sense Ventures.

Actor Kajal Agarwal along with some high-net-worth individuals and venture debt funds also participated in the funding round.

The brand will utilise the funds to strengthen its digital and offline presence, improve product manufacturing, research & development, and marketing.

Commenting on the funding, Shreedha Singh in a statement said, “The series A funding is a significant milestone for TAC and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially millennials and Gen-Z to make Ayurveda mainstream.”

Nikhil Vora, founder CEO Sixth Sense Ventures added, “Having moved offline early, establishing distribution across offline retail formats and geographies, TAC is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Further, with rapid evolution of consumer preferences towards natural, and now ayurveda-driven, TAC is addressing this with affordable pricing and accessibility across all target groups.”

Founded in 2020 by Shreedha Singh and Param Bhargava, the beauty and wellness company offer ayurveda-based products with over 100 stock keeping units (SKUs) across a network of 20 brand outlets and over 5,000 retail stores.