TCNS Clothing’s W brand enters cosmetics segment

By

Maverick Martins

Published
Nov 17, 2021

​India’s leading women’s fashion brand W, from TCNS Clothing, has expanded its product portfolio with its entry into the cosmetics segment with the launch of ‘W Beauty’.

W Beauty has been launched with a wide range of products across categories and claims that this vegan make-up range is cruelty-free.
 
The brand sees huge potential for growth in this segment and is banking on its affordable price range to make inroads into this booming segment.

Commenting on the launch, Anant Daga, managing director of TCNS Clothing, in a statement said: “At W, we have always endeavoured to provide a complete wardrobe solution to the ever-evolving Indian woman. After successful expansion into footwear and accessories, the launch of W beauty is another step in that direction. Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion and functionality with the goodness of skin care.”
 
Nidhi Vohra, head of personal care at TCNS Clothing added: “W Beauty offers a diverse product range for the wide-ranging choices, skin tones, and fashion sensibilities of the Indian women consumers. The products have been formulated exclusively for W and sourced from leading European cosmetic manufacturers.
 
W Beauty’s entire collection is exclusively available at select W stores, website, and e-commerce platform Myntra.