TCNS Clothing brand W launches largest experiential store to date in Bengaluru
TCNS Clothing Co’s womenswear brand W has opened its largest experiential store to date in Bengaluru’s Indira Nagar.
The two storey store offers a digitally enhanced shopping experience to customers, W announced in a press release. The store houses W’s full range of apparel, footwear, cosmetics, and jewellery and is designed to showcase W’s new, “unconventional and chic,” brand identity.
“Our new store is a glimpse into the future of what the brand is going to bring to its consumers,” said TCNS Clothing’s managing director Anant Daga in a press release. “At W, we’ve always believed in staying ahead of the fashion curve. Our consumer has evolved with time, and so has the brand. In the last couple of years, W has moved from an apparel only brand to a lifestyle brand that offers complete wardrobe solution to its consumers, and our new store is a true representation of that. Housing our diverse range of collections and new product categories, this store has brought life to all the new initiatives that we’ve incubated over the last couple of years for our ever-evolving consumer.”
The store also houses W’s ‘Folksong’ line of handcrafted products as well as its ‘Wishful’ premium occasion wear line. W’s western wear line also features in-store with an array of Indian aesthetics translated into western silhouettes. The brand also has a wide size selection, including plus sizes.
W is owned by TCNS Clothing Company Limited which designs, manufactures, markets, and retails a wide portfolio of women’s apparel brands. As of March 31, 2022, TCNS Clothing retails its products through over 600 exclusive brand outlets, over 2,000 large format store outlets, and in 1,000 multi-brand outlets. The business also has a number of international stores in countries including Nepal and Sri Lanka.
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