Tazeen Khatib explores sustainable embroidery with new label Crystazine
Designer Tazeen Khatib’s new brand Crystazine is focusing on sustainable production processes including textile waste reduction and sourcing fabric scraps, which would otherwise be thrown away.
Crystazine Design Studio, which launched last year, is continuing to find more ways to incorporate sustainable materials into its design practice and has started to use faux-leather samples used for display in stores and destined to be thrown away when they are no longer useful. The brand has also started using previously unused embroidery samples and swatches from designers and export houses.
“While the conversation around sustainability may sound intimidating, I’ve always believed that small steps can trigger a domino effect, and this is the philosophy that I’ve consciously chosen to weave into my offering when I launched my own label in 2020,” Khatib told Elle India.
“As a homegrown label, we’ve turned our focus on fashion waste which poses grave concerns for the future when considered against the context of textile pollution. For us, the solution came in the form of a more conscientious approach towards raw materials and cut-offs.”
Khatib has also trained her brand’s karigars to reduce waste at every step of the production cycle. The brand uses the Karchob embroidery technique to create handbags, earrings, customised homeware, and textile art and retails from its dedicated e-commerce store.
“We believe that there is value to be found in every piece of work produced during the design cycle,” said Khatib. “We often refurbish them or, if nothing else can be done, we extract the raw materials from the fabric to be reused in accessories.”
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