Tata’s luxury jewellery brand Zoya opens its third India store

By

Maverick Martins

Published
Jan 16, 2018

Luxury jewellery brand Zoya from the House of Tata has opened its third India diamond boutique at the Palladium Mall in Mumbai. This is Zoya’s second store in the city.
 

The store was inaugurated by Devita Saraf, Founder and CEO, Vu Technologies along with former Miss Universe & Bollywood actress Sushmita Sen and Senior Vice President - Jewellery Division, Titan Company Ltd, Sandeep Kulhalli.
 
Zoya’s new store will house the brand’s latest collections like Musee de Luxe, Awadh, Jewels of the Crown, and Krsna among many others. The jewellery collections at the store will be showcased with storytelling, visual merchandising coupled with varied lighting.

The store is also equipped with a private viewing area wherein customers will get an opportunity to peruse the collections and interact with the designers.
 
Devita Saraf, Founder and CEO, Vu Technologies in a statement said, “I truly believe that Indian luxury brands like Zoya have the global potential to put India on the discerning international buyer’s map. Every piece at Zoya reflects exquisite Indian craftsmanship along with a profound story that makes it such a collectible and cherished piece of jewelry.”
 
Sushmita Sen said, “Diamonds are rare, enduring, and beautiful. The stones themselves carry that promise. When paired with impeccable craftsmanship and designs, like Zoya’s, you have something that can be cherished as deeply as the woman who owns them. I am delighted to launch their second boutique in Mumbai.”
 
Sandeep Kulhalli, senior vice president - jewellery division, Titan Company Ltd added, “Zoya has created a niche for itself in the luxury section over the past 8 years. With an emphasis on master craftsmanship and fine design, each piece from Zoya is sculpted in gold with the finest diamonds and precious gemstones.”
 
Zoya is a luxury jewellery brand from the Tata Group which was launched in 2010. It currently has three stores with two in Mumbai and one in the national capital Delhi.