Tata Group's Tanishq launches largest ever earring collection with Mira Kapoor
Tata Group’s jewellery brand Tanishq has launched its largest ever earring collection with celebrity Mira Kapoor. The new ‘Stunning Every Ear’ line has launched at over 360 Tanishq stores across India.
Tanishq’s largest launch to-date consists of 2,000 pairs of earrings in 16 forms and across 29 product categories, the brand announced on Facebook. Kapoor helped launch the collection with an in-store event with Titan Company Limited’s GM for marketing at Tanishq, Ranjani Krishnaswamy.
“The new and exciting range of earrings is designed keeping in mind the quintessential women of today who believe jewellery is an extension of their personality,” said Krishnaswamy, the Gem and Jewellery Export Promotion Council reported. “Through this new launch, we are offering the widest line-up ever of earrings under one roof.”
The range of earrings is made from gold, platinum, and diamonds and features styles designed for daily wear, office wear, festive wear, and wedding wear. Traditional craft techniques including Kundan also feature in the earring collection.
“I have always loved the delicate and up to date designs Tanishq launches,” said celebrity and wife of Bollywood actor Shahid Kapoor, Mira Kapoor at the launch.
“The brand has played a vital role in some of the most important occasions of my life. I am delighted and excited to be a part of the launch of the Stunning Every Ear collection at Tanishq. The collection is unique and diversified, much like every Indian woman."
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