Tata Cliq Luxury partners with BigBasket for new store launch
Tata’s luxury fashion and lifestyle e-commerce platform Tata Cliq Luxury has partnered with online grocer and fast-moving consumer goods business BigBasket to open a new online luxury gourmet store.
“Through this unique collaboration, Tata Cliq Luxury is building a world-class, differentiated, and experiential gourmet store for consumers who appreciate the finer things in life and are looking for an exclusive selection of luxury gourmet products,” said Tata Cliq in a statement, the Press Trust of India reported.
The platform has already launched operations in Mumbai and will subsequently be rolled out in other metros including New Delhi and Bengaluru in the coming months.
“We are delighted to launch the luxury gourmet store on Tata Cliq Luxury in partnership with BigBasket,” said Gitanjali Saxena, luxury business head of Tata Cliq. “Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online.”
The partnership follows Tata Group acquiring a majority stake in BigBasket in May last year for an undisclosed amount. The gourmet foods store will add a range of Indian and international food brands to Tata Cliq’s current selection of fashion, accessories, and lifestyle goods.
“In addition to showcasing the width and quality of BigBasket's gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer,” said BigBasket’s group category head Vishal Das, the Press Trust of India reported.
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