Tata Cliq Luxury expands international brand offering with Le Mill
Multi-brand premium fashion and lifestyle retailer Tata Cliq Luxury has partnered with fashion boutique Le Mill to launch the fashion boutique on its e-commerce platform. The move is designed to expand its international brand offering.
Le Mill has launched on Tata Cliq Luxury with a selection of apparel, accessories, and footwear, Tata Cliq Luxury announced in a press release on November 29. Brands which feature on the curated online boutique include Acler, Agua by Agua Bendita, Aje, Alex Perry, Alexis, Ancient Greek Sandals, Bassike, Courreges, Dodo Bar Or, Gauge 81, Jonathan Simkhai, Rhode, Rosantica, Rotate, Three Graces London, and Wandler.
“At Tata Cliq Luxury, we have a very strong portfolio of global brands in our existing fashion category across apparel, accessories, and footwear,” said Tata Cliq Luxury’s business head Gitanjali Saxena in a press release. “As we continue to expand our exciting range of fashion portfolios further, we are delighted to launch Le Mill, a multi-brand luxury house, on the platform. Cecilia and Julie are expert curators, and they have recognised what a modern Indian woman looks for in terms of fashion and style. It houses leading international and contemporary Indian brands and is known for its curation, which caters to the evolving needs of the consumer. We look forward to offering our customers an assortment of prestigious brands under Le Mill as we strive to enhance their luxury shopping experience on the platform.”
Le Mill is the brainchild of Cecilia Morelli Parikh and Julie Leymarie, two French women who reside in Mumbai. The boutique is designed to connect India with the European fashion scene and offer up-and-coming and established labels from the continent selected for an Indian audience.
“We are thrilled to launch our multi-brand luxury house, Le Mill, on Tata Cliq Luxury,” said Le Mill’s co-founder Cecilia Morelli Parikh. “With this partnership, we are expanding our reach further and increasing our access to consumers across the country. Tata CLiQ Luxury is India’s leading luxury lifestyle platform, and we have a shared vision of offering consumers iconic international brands that are expertly curated along with an elevated online luxury shopping experience. We look forward to a successful partnership.”
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