Tata Cliq Luxury enters fitness segment with 'Workout Studio'
Fashion and lifestyle platform Tata Cliq Luxury has stepped into the fitness market with the launch of its home fitness store ‘Workout Studio’. The new segment features Indian and international fitness and wellness brands.
The new addition to Tata Cliq Luxury’s e-commerce store features product categories including equipment, home gym accessories, active wear, and health and wellness, Tata announced in a press release. The business aims to tap into the increased demand for home fitness goods, a trend which was accelerated by the pandemic.
“We are excited to mark our foray into the fitness category with the launch of the workout studio, a premium home fitness store on Tata Cliq Luxury,” said Tata Cliq Luxury business head Gitanjali Saxena in a press release. “There is a growing emphasis on health and fitness, and affluent consumers are constantly seeking avenues to understand and address these needs. As an omni-channel, brand-forward platform, our aim is to equip consumers with the necessary information and products to help them enhance and savour the best of their wellness lifestyle journey.”
Tata Cliq Luxury plans to offer an elevated shopping experience in its Workout Studio segment by offering information and interactive features. Brands in the new store include Cult, Flexnest, Kosha Yoga, Nordic Track, Octane, Shakti Warrior, True, and Wattbike among others.
“We understand the pulse of our consumers; hence, we introduced this store to offer holistic fitness solutions that include equipment, gear, health and wellness, and activewear,” said Saxena. “Thus, becoming a one-stop destination for all their fitness requirements.”
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