Tata Cliq expands its luxury portfolio, launches luxury app
Tata Group’s e-commerce firm Tata Cliq has expanded its luxury offerings with the addition of brands like Diesel, BCBG Max Azria, Juicy Couture and Scotch & Soda to its portfolio. The multi-brand e-commerce platform has also launched an exclusive luxury app that will cater to the needs of luxury shoppers on its platform.
Tata Cliq said that it has been witnessing a strong growth in tier II cities which currently makes up 30 percent of its customer base. It expects the demand for its premium offerings to continue from these cities.
Vikas Purohit, Chief Operating Officer, Tata Cliq in a statement said: “The demand for luxury brands is steadily growing across the country with non-metros playing a major role. However, limited number of stores in most cities have led to an increase in the unmet demand for these brands. Through Tata Cliq Luxury’s app and website, we are planning to resolve this gap by offering premium luxury and bridge-to-luxury fashion brands with the click of a button”.
“Tier II cities form a very big part of our customer base as over 30% of our customers are from smaller towns and cities. Since the launch of the Tata Cliq Luxury business, we have witnessed a consistent growth with one out of three customers being repeat buyers. We foresee a steady demand for our premium offerings and hope to deliver a differentiated experience to our customers,” Purohit added.
Tata Cliq also plans to further scale up its luxury offerings with the addition of newer categories and product lines like jewellery, home furnishing next year and expects to break even in the next 3-4 years.
Tata Group had entered the online retail with e-commerce portal Tata Cliq last year. The firm has more than 800 curated brands across various categories, with over 50 brands exclusively available on the portal.
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