Tata Cliq partners with Estee Lauder Group

By

Maverick Martins

Published
Jan 10, 2022

Tata Group-owned e-commerce marketplaces Tata Cliq and Tata Cliq Luxury have partnered with Estee Lauder Companies to launch the latter’s brands on its platforms.
 

With this association, beauty brands Bobbi Brown, Clinique, Estee Lauder, and M.A.C. will be available on their platforms.
 
Tata Cliq is focusing on the beauty category to drive its growth and expects this partnership to help fuel its growth in the coming months.

Commenting on the association, K Dharmarajan, chief business officer of the beauty division at Tata Cliq in a statement said, “As a platform, our aim is to drive customer delight and long-term desire by encouraging discerning consumers to engage with brands that are aligned with their values. We are extremely delighted to expand our beauty portfolio on both Tata Cliq and Tata Cliq Luxury to include Bobbi Brown, Clinique, Estee Lauder, and M.A.C.”
 
Rohan Vaziralli, general manager, ELCA Cosmetics Private Limited added, “We are delighted to be joining forces with Tata Cliq as we continue to drive dynamic growth for our prestige skincare and makeup brands. With the Tata Cliq and Tata Cliq Luxury platforms, we see a terrific opportunity for additional value creation through expansion into new and existing markets and reaching aspiring consumers.”
 
M.A.C and Clinique products will be available on Tata Cliq while all four brands, Bobbi Brown, Clinique, Estee Lauder, and M.A.C will be available on Tata Cliq Luxury.