Tata Cliq enters jewellery category, partners with Tanishq, CaratLane

By

Maverick Martins

Published
Apr 19, 2018

Tata CLiQ, the Tata group’s ecommerce platform has entered into the online jewellery segment by exclusively partnering with premium jewellery brands Tanishq and CaratLane.
 

As part of the partnership gold and diamond jewellery collections from Tanishq and CaratLane will be exclusively sold on its platform. The e-commerce firm has also partnered with other jewellery retailers like Malabar Gold & Diamond, Orra, PNG Jewellers, Candere by Kalyan Jewellers and Velvetcase.
 
Tata Cliq is looking to cash in on the growing online jewellery market and its association with Tata group’s in house jewellery brands like Tanishq and Caratlane is expected to boost and strengthen the overall jewellery business of the company.

Gurvinderjit Singh Samra, Business Head, Fashion and Lifestyle, Tata Cliq in a statement said, “Tata Cliq’s jewellery collection brings the finest collection from Tanishq and CaratLane enabling customers to choose from a wide range of fine jewellery. The collections have been chosen especially to meet unique customer preferences while offering the convenience of shopping online and easy delivery options.”
 
Commenting on their expansion into online marketplace with Tata Cliq, Sandeep Kulhali, Sr. Vice President-Retail & Marketing-Jewellery Division said, “We are delighted to extend our digital presence through a strategic partnership with Tata Cliq as they foray into the jewellery category.”
 
Avnish Anand, Co-founder CaratLane said, “We are glad to partner with Tata Cliq, which will help us take our designs to a wider audience. We believe this exclusive association will help strengthen CaratLane’s digital presence in the growing online jewellery market.”
 
Tata Cliq is operated by Tata UniStore and began operations in 2016 and reported sales of 12 crore rupees (approximately 1.8 million US dollars) for the 2016/2017 financial year, with a loss of 162 crore rupees (approximately 24.4 million dollars).