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Published
Jun 15, 2022
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Tasva to hold interactive fashion and meet up event with Naga Chaitanya

Published
Jun 15, 2022

Men’s ethnic wear brand Tasva will host actor Naga Chaitanya at its Bengaluru store on June 17 to browse the label’s latest collection and meet with fans. 

Naga Chaitanya for Tasva - Tasva- Instagram


“Namaskara Bengaluru,” wrote Tasva on Facebook. “Are you excited? Your favourite superstar Naga Chaitanya is coming to your town. Catch him live at the Tasva Store, Bengaluru as he explores our fine craftsmanship and contemporary collection.”

Naga Chaitanya, known for his work in Telegu cinema, will lend his local celebrity to help promote the brand in South India. The brand is also holding a contest on its Instagram which will choose three winners to meet Chaitanya in the Tasva store in Bengaluru and shop with him on Friday. The winners will receive Rs 10,000 vouchers for the store and have the chance to socialise with their hero. 

Tasva opened its most recent brick-and-mortar store in Bengaluru’s Jayanagar district earlier in the month. This is the brand’s second store in Bengaluru after it launched its first ever store in the metro last year. 

Tasva is a joint venture between designer Tarun Tahiliani and the Aditya Birla Group and is designed to offer premium traditional wear at more affordable prices. The brand specialises in men’s wedding suits and accessories, designed with couturier Tahiliani’s signature take on heritage opulence.

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