Tasva opens new store in Thane West

By

Isabelle Crossley

Published
Feb 10, 2022

Men’s ethnic wear brand Tasva has opened a new store in Naupada, Thane West to house its selection of clothing, accessories, and footwear, as the new brand continues its brick-and-mortar expansion.

Tasva’s third store to date opened its doors on February 9, the brand announced on Facebook. The new store features the same interior design as its first two with a white and gold interior, dedicated segments for accessories, and a spiral staircase adorned with marigolds. 
 
The store houses the brand’s maiden collection of wedding and celebration attire. Sherwanis and jackets feature metallic details ranging from floral designs to more abstract patterns with more paired-down options also available in a varied colour palette. The store has segments for headdresses, jewellery, footwear, and shawls as features a seating area to enable shoppers to leisurely select their outfits. 

Tasva launched in December, 2021 as a collaboration between retail giant Aditya Birla Group and couturier Tarun Tahiliani.

The brand opened its first-ever store in Bengaluru in December, before opening a second store in New Delhi’s South Extension in January, 2022. The brand aims to provide traditional attire for the modern Indian man at an affordable price point.