Tasva opens flagship store in New Delhi's South Extension
New men’s traditional wear brand Tasva has opened its first flagship store in New Delhi in the city’s South Extension.
On January 22, Tasva opened the doors to its second store in India after launching as a brand in December, 2021 and opening its first brick-and-mortar store in Bengaluru in the same month. The brand is a collaborative effort by Aditya Birla Group and couturier and eponymous designer Tarun Tahiliani, designed to offer occasion wear for the modern Indian man at a more affordable price point.
“Traditional craftsmanship, contemporary design and a Mast ambiance! Dive into the Sada Mast experience at our new flagship store in South Extension-1, New Delhi,” the brand announced on Facebook, sharing a video tour of the spacious retail outlet.
The store has an off-white interior, which highlights the deep jewel tones of its menswear with sherwanis and sets taking centre stage. Decorative globes give a nod to the brand’s modern, international perspective and classic details such as ornate bird-shaped clothing hooks and window frames highlight its traditional foundation.
The store houses an array of men’s wedding attire as well as more everyday pieces. With dedicated sections for accessories, jewellery, footwear, and headwear, the store offers a full wardrobe solution priced in the bridge-to-luxury segment of the market.
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