Tasva holds launch event in Hyderabad with Rana Daggubati

By

Isabelle Crossley

Published
Oct 3, 2022

Tasva partnered with actor and producer Rana Daggubati for an interactive event at its recently launched store in Hyderabad’s Jubilee Hills. The men’s traditional wear brand also took the occasion to launch its new collection for the autumn-winter festive season in-store, the brand announced in a press release. 

“I am thrilled Tasva has finally come to Hyderabad,” said Daggubati in a press release. “The store is so well designed, the collection is stylish with a wide variety of ethnic wear and accessories for men, the fabrics and fits are amazing! I am looking forward to exploring and experiencing the collection.”
 
The event drew a crowd of Hyderabad’s celebrities as well as fans of Daggubati, according to Tasva. The brand’s latest collection features a range of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, and aligarhis as well as accessories and footwear. 

“I am excited to be back in Hyderabad for the launch of the season’s collection with Rana Daggubati,” said Indivinity Clothing’s chief design officer and famed couturier Tarun Tahiliani. “Tasva has been a long-held dream of mine, made possible via ABFRL. The name itself represents the finest version of oneself, which we have worked hard to accomplish through the brand. For the longest time, I’ve heard that ethnic wear is uncomfortable, and Tasva is an attempt to rectify that. We have designed garments that provide our consumer, the Indian man, with a fabulously made, internationally constructed, comfortable, well-cut Indian brand with Tarun Tahiliani styling but with complete cost accessibility.”
 
“The South market with a total of twelve Tasva stores across Hyderabad, Chennai, Bangalore, and Trivandrum have shown immense promise,” said Tasva’s CEO Sandeep Pal. “Tasva has transformed the experience of wearing traditional and fusion Indian apparel into one of unmatched comfort and style. We intend to strengthen our retail presence in the region, taking the brand to many other cities, now that we have created a strong customer connect and a proven business model.”