Tasva holds collection showcase at New Delhi store

By

Isabelle Crossley

Published
Mar 2, 2022

Men’s ethnic and occasion wear brand Tasva held a collection showcase event at its store in New Delhi’s South Extension to present its latest designs with designer Tarun Tahiliani. 

Tasva set up a runway in its New Delhi store to present an array of white, champagne, and cream men’s occasion wear complete with opulent yet wearable accessories and a traditional aesthetic tailored to the lifestyle or the modern man. Tahiliani shared his thoughts behind the collection with guests who gathered in the spacious store. 
 
“We hosted a soiree at our flagship store in South Extension, New Delhi,” the brand announced on Facebook.

“Opening the doors to the world of Tasva, we introduced our guests to our contemporary take on Indian wear for men. Highlighting the traditional craftsmanship and modern designs of the collection, our models showcased some of our most popular outfits.”
 
Aditya Birla Group partnered with couturier Tarun Tahiliani to launch Tasva as a men’s ready-to-wear brand in December 2021 within a year of announcing its investment in Tahiliani’s eponymous brand. Aditya Birla Group has ambitions brick-and-mortar expansion plans for the young label and aims to open between 50 and 70 Tasva stores across India in a year’s time and has open stores in Bengaluru, New Delhi, and Thane West so far.