Tasva expands retail presence with store in Mumbai

By

Maverick Martins

Published
Sep 2, 2022

Tasva, the men’s ethnic wear brand, the result of a collaboration between India’s leading fashion company, Aditya Birla Fashion and Retail Limited (ABFRL) and designer Tarun Tahiliani has expanded its retail presence with a store in Mumbai.

The store located in Santacruz is spread across an area of 4,000 sq ft and houses the latest collection from the brand that includes sherwanis, bandhgalas, achkans, bundis, kurtas, churidars among many others.

The store will also offer accessories such as, safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.

Commenting on the launch of the Mumbai store, Tarun Tahiliani, creative director of Tasva in a statement said, “Tasva has been a long-time dream of mine which has been possible because of ABFRL. The name itself stands for the best version of oneself and we have worked hard to achieve this through Tasva. For the longest, I heard people say that ethnic wear is uncomfortable and Tasva is an attempt to change that.”

Sandeep Pal, CEO of Tasva added, “We are excited to launch our flagship store in the financial capital of the country. The exclusive brand outlet is strategically located in the western suburb of the city which is easily accessible. Having established a strong customer connect and a proven business model, we plan to increase our retail footprint taking the brand to many other cities, taking our presence to 75 stores across India by March 2023.”

Tasva opened its first ever store in Bengaluru after launching in 2021. The brand has since opened numerous stores this year and plans to continue its expansion in the coming months.