Tasva enters e-commerce space with Myntra

By

Maverick Martins

Published
Oct 18, 2022

Tasva, the men’s ethnic wear brand by Aditya Birla Fashion and Retail Limited (ABFRL) and designer Tarun Tahiliani has entered the online market with a partnership with Flipkart-owned Myntra.

The association with Myntra is the first online partnership for Tasva and banking on the former’s large customer base across the country to boost its sales over the next few months.

Commenting on the association with Myntra, Sandeep Pal, CEO of Tasva in a statement said, “We have created a strong customer connect and a proven business model with Tasva’s physical and online stores. While our rapid retail expansion continues, we are aware of the huge untapped potential and are excited to make Tasva available to consumers at a much larger scale with Myntra as a digital partner assisting us in bringing quality, stylish and comfortable men’s Indian wear to every corner of the country.”

Padmakumar Pal, vice president category management at Myntra added, “We are extremely excited for our fashion-forward customer base, who will now be able to access the Indian wear brand Tasva on Myntra. With esteemed designer Tarun Tahiliani being associated with the brand, Tasva has carved a forte for itself in the men’s ethnic wear space, which is one of the fast-growing categories on our platform.”

Tasva opened its first ever store in Bengaluru after launching in 2021. The brand currently has 21 physical stores spread across 14 cities and sells through its website.