Tarun Tahiliani responds to Omicron with new video shopping, sanitisation measures

By

Isabelle Crossley

Published
Jan 17, 2022

Traditional wear designer and couturier Tarun Tahiliani has responded to the third wave of Covid-19 and Omicron by launching new video shopping services along with in-store health and safety measures. 

Tarun Tahiliani now offers video shopping options to its customers through WhatsApp, the brand announced on Facebook. Shoppers can browse the brand’s in-store selection of traditional and occasion wear from their own home by connecting with in-store staff who will help them select garments and deliver them.
 
“In the interest of the health and safety of our staff and patrons alike, we are taking strict measures at our stores,” the brand announced on Facebook. “We are also extending our service to your home via video shopping. Please connect with our stores on WhatsApp to book video shopping appointment.”

The new regulations in Tarun Tahiliani stores, which the brand announced on Facebook and Instagram on January 16, include regular temperature checks for both staff members and customers and stores bring sanitised every three hours. All of the brand’s staff is double vaccinated against Covid-19 and will wear N95 masks while at work. 
 
Tarun Tahiliani has flagship stores in Mumbai, Delhi, Kolkata, and Hyderabad, according to its website. During the third wave of Covid-19, states are imposing their own regulations through the local state governments. These currently range from weekend lockdowns and night curfews to reduced capacity for retail establishments. Brands like Tarun Tahiliani, which have stores in multiple Indian states, have chosen to create their own regulations to enforce across all stores, in a bid to enable retail operations to run smoothly despite the pandemic disruptions.