Tarun Tahiliani hosts London showcase with Aashni & Co

By

Isabelle Crossley

Published
Jun 17, 2019

Designer Tarun Tahiliani held a London showcase and pop-up shop for his latest collection in collaboration with the multi-brand Indian luxury retailer Aashni & Co on June 15 to expand his UK customer base.

Tahiliani brought a selection of his latest clothing releases from his occasion wear, ready-to-wear, bridal, and menswear lines to London, UK, for an exclusive pop-up event. Held at the Four Seasons hotel in Mayfair, the one-day shopping event was designed to give UK shoppers a chance to see Tahiliani’s designs in person and promote the brand to an international customer base. 

Tahiliani brought pieces from his spring/ summer 2019 “India by the Nile” collection to London. The collection was the result of his design team’s research trip to Egypt to study its ancient culture and fuse it with Indian tradition. The collection features lehengas, sarees, and other traditional wear staples as well as fusion wear pieces such as gowns and an array of men’s suits. 

Aashni & Co had previously hosted designer Gaurav Gupta in London on June 14. The boutique hosts a number of Indian designers and luxury brands in London and will hold a pop-up shop for Payal Singhal on June 28. Singhal will meet with customers and display her spring/ summer 2019 collection.