Tara Sutaria named Olay India’s brand ambassador
Skincare brand Olay has signed Bollywood actor Tara Sutaria as the brand ambassador of its premium skincare range across serums and moisturizers for the Indian market.
The brand will soon be launching campaign featuring Sutaria and expect the association to further strengthen its reach among young women in the country.
Commenting on the association, Rohini Venkateswaran, vice president of Olay India, in a statement said: “Tara Sutaria is a role model for young women across India. Her elegant, bubbly and relatable aura will not only complement the brand's ethos, but also add a unique touch that will drive a long-lasting consumer connect. Olay as a brand has been an enabler of confidence in women and this partnership is a positive step towards this commitment. We look forward to this new chapter with Tara.”
Talking about her partnership with Olay, Tara Sutaria added: “I’ve always thought of Olay as a brand that not only understands a woman’s skin needs but goes beyond by being a friend and confidante. As a young Indian woman, this is something I personally connect with and I am thrilled to be Olay’s new brand ambassador.”
Olay is a Procter & Gamble brand with a strong presence in the Indian market.
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