Tara Sutaria appointed Bobbi Brown’s first ever India brand ambassador
today May 20, 2019
The makeup brand Bobbi Brown has announced its first ever India brand ambassador as Bollywood actress and celebrity Tara Sutaria. The partnership will see Sutaria represent the brand across its digital, social, and in-store platforms.
Bobbi Brown Cosmetics announced the appointment of its first ever brand ambassador exclusively for India at a launch event and conference. The brand also announced that Sutaria will launch two new lip shades: Cherry Crush and Juicy Date, which she will model in her first Bobbi Brown brand campaign.
“I am incredibly excited to be the first Indian Brand ambassador of such an iconic global brand, Bobbi Brown Cosmetics,” said Sutaria at the launch event as reported by Exchange 4 Media. “The brand’s inclusive celebration of confidence and individual beauty, its cult products and a broad range of shades for all skin tones makes it timeless and especially relevant for the Gen Z - just like me."
“We are delighted to welcome Tara to Bobbi Brown as the first Indian face of the global prestige beauty brand,” said Rohan Vaziralli, the general manager of Estée Lauder Companies India, at the event. “The brand’s direction and vision to have a confident and independent woman like her will definitely resonate with today’s modern Bobbi Brown consumer while remaining true to its roots. With Tara, we look forward to creating many such memorable campaigns that inspire women every day.”
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