Tantra T-shirts partners with 6Degree for omni-channel expansion
Tantra T-shirts has joined forces with omni-channel retail platform 6Degree to expand its online and direct-to-customer business and revamp its marketing strategies.
“Tantra (India-on-a-T-shirt) is a pioneer and iconic 'ideas based' t-shirt brand, delivering trendy art for guys, girls and kids,” said Tantra T-shirts founder and director, Ranjiv Ramchandani, in a press release.
“Our huge portfolio of designs and never-ending t-shirt ideas is ideal raw material for a cutting- edge omni-channel platform like 6Degree, who are helping us deliver to existing and new customers, in a funky and technologically advanced way. Tantra's offline growth plans will be an ideal fit and synergy, for our online push, via 6Degree. Tantra sees the post- covid era as the perfect time to amplify it's huge range of original t-shirt art, to India and beyond, and we are happy and excited to partner with 6Degree, for the next level through technology and convenience.”
Through the partnership, Tantra T-shirts will be able to utilise 6Degree’s retail-tech platform ‘Honeycomb’ which will enable it to have single window access to manage their business across the ecosystem, according to 6Degree. It also encompasses, “AI driven insights and a suite of brand marketing solutions,” designed to boost online sales.
“Tantra as a brand is young and fun,” said 6Degree co-founder Amit Bhardwaj. “We are happy to have them on board as we plan an exciting partnership ahead with new and advanced marketing solutions, while retaining the connect the popular brand has had with its customers over the years. With our experience in scaling D2C brands, we are excited to manage and scale Tantra T-Shirts across the digital and offline space, pushing new boundaries.”
Tantra T-shirts is based in Mumbai and retails a range of printed t-shirts, children’s wear, baby wear, and face masks. The brand opened a franchised store in Malaysia earlier in the year and a store in Delhi last year.
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