Tanishq to open jewellery store in New Jersey, US

By

Isabelle Crossley

Published
Oct 31, 2022

Tanishq concluded its pop-up shopping event in the US on October 31. The Titan Company fine jewellery brand is gearing up to launch a flagship store in the American state of New Jersey.

The brand will open its first store in New Jersey on Oak Tree Road in Iselin, the Gem and Jewellery Export Promotion Council reported on its website. The store will be part of Tanishq’s over 350-strong store network. 
 
“The festive season is a very special time for us at Tanishq, as it brings together joy, tradition and people,” said Titan Company Limited’s marketing head- international business division Vandana Bhalla, the GJEPC reported. “This Trunk Show is our way of showing our customers in the USA just how much we’d like to be a part of their celebrations with a bigger and exquisite range of jewellery.”

Tanishq’s pop up was designed to give New Jersey’s shoppers the chance to purchase jewellery for the Dhanteras and Diwali season. The pop-up featured gold and diamond jewellery and designs featuring precious gemstones including polki, rubies, emeralds, and sapphires, set in 18 carat and 22 carat gold and the upcoming store will feature a similar product selection.
 
“The Trunk Show also showcases the extent of Tanishq’s offering to our customers in the USA and gives them a grand opportunity to shop ahead of our store launch in New Jersey, in time for Diwali,” said Titan Company’s business head for North America, Amrit Pal Singh. “From a wonderful shopping experience to range and the duration of the trunk show itself, everything that makes a Tanishq special is channelled into this exhibit, because we didn’t want to miss any opportunity to interact and celebrate with our customers.”