Tanishq's first US store is now open in New Jersey

By

Isabelle Crossley

Published
Dec 12, 2022

Tanishq has opened its doors to the public for its first ever US store. Tata’s fine jewellery brand’s brick-and-mortar debut in the US is located on New Jersey’s Oak Tree road, the store houses the brand’s full selection of fine jewellery. 

“Tanishq is now open in USA,” wrote Titan Company’s head of jewellery international business Aditya Singh on Linkedin. “Our first boutique in the US has opened doors for the brand patrons and fans at New Jersey and the team has painstakingly put together carefully curated collections and masterpieces to make your experience memorable. Compliments to the team on ground to have made this happen… and to all the innumerable selfless team members across the continent, cutting across functions, who are making this journey of taking Tanishq brand international.”
 
The store is designed to look modern but instantly recognisable as Indian. The outside of the store is illuminated in golden light and the two-storey interior features statement chandeliers and wooden latticework as well as pink sofas and illuminated glass cases to showcase more statement pieces of jewellery. 
  
“A special highlight is the Interactive Wall for Immersive brand storytelling where consumers can get a virtual experience of Tanishq Brand, our heritage, product collections, and our ecosystem,” said Titan Company’s business head for North America Amrit Pal Singh, Indian Retailer Bureau reported. “The first one is always the hardest. So proud of the team and all the stakeholders that helped in setting this store up.”

Tanishq also recently launched new collection ‘The Carnival Edit’ in stores and online. With a more experimental, pastel take on fine jewellery, the collection’s new campaign features models enjoying a range of confectionaries with a festive mood.   
 
“Inspired by the carnival’s adventurous rides and its cheerful music, Colour Me Joy - The Carnival Edit is a sight to behold in itself,” Tanishq announced on Facebook. “Experience the dramatic thrills of life, through jewellery that’s studded with exquisite diamonds and hued gemstones.”