Tanishq revamps 'Gold Exchange Policy' for shoppers

By

Isabelle Crossley

Published
Jun 5, 2023

Fine jewellery business Tanishq has launched a revamped ‘'Gold Exchange Policy’ to celebrate passing the milestone of 100,000 kilograms of gold exchanged and offer customers the chance to maximise the value of their gold as rates remain high. 

“The celebration of 100 tonnes of gold exchanged by 2 million Indians across the country is a testament to the trust and loyalty bestowed upon us over the years,” said Titan Company Limited’s Jewellery Division CEO Ajoy Chawla, Indian Retailer Bureau. “Exchange is beneficial for customers given today's high prices and idle gold lying in their lockers; it is beneficial for the country as it reduces imports, and it is beneficial for the planet as we recycle the gold. We invite everyone to join us in the celebrations and upcycle their old jewellery.”
 
With its new Gold Exchange Policy, Tanishq aims to offer better value on golf jewellery exchanges. The brand has also launched a special exchange offer where customers across India can avail 100% value on exchanging gold of 20 karat and above. 

Tanishq’s new exchange policy enables shoppers to exchange any old gold from any retailer at the business’ stores across India. The new policy launch is timed to coincide with the upcoming wedding season when gold buying traditionally increases.