Tanishq launches 'Rivaah Aashirwaad' payment plan to boost bridal jewellery sales
On December 1, Tanishq announced its new customer initiative ahead of the winter wedding season. Rivaah Aashirwaad gives customers flexibility on jewellery purchases in terms of the duration of the payment plan and discounts on making charges.
“In Indian culture, buying and adorning gold jewellery holds significant importance, especially for weddings,” said Titan Company Limited jewellery division CEO, Ajoy Chawla, the Gem and Jewellery Export Promotion Council reported on its website.
“Being India’s most trusted jewellery brand, we appreciate the auspiciousness of gold associated with wedding rituals. All parents want the best for their daughter and the jewellery they give to her for her special wedding day is symbolic of their blessings and eternal love for her.”
“With Rivaah Aashirwaad, we aim to offer the best opportunity to brides and their families to build their wedding trousseau with the finest Tanishq designs, assurance of purity and at competitive prices,” said Chawla.
The new scheme was developed for Tanishq’s subsidiary brand Rivaah, which the business launched in 2017. The brand is designed to cater to the diverse regional bridal jewellery traditions across India.
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