Tanishq enters the US market with its first store in New Jersey

By

Maverick Martins

Published
Jan 19, 2023

Titan Ltd-owned jewellery brand, Tanishq has entered the United States market with opening of its first store in New Jersey.

The store located on New Jersey's Oak Tree Road, Iselin is spread across an area of 3,750 and houses over 6500 jewellery designs in 18 and 22 karat gold and diamond.

Tanishq has been in the US market through e-commerce for over a year the launch of the first offline store is part of the brand’s expansion strategy in the country.

CK Venkataraman, managing director of Titan Company Ltd in a statement said, “We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction. Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey.”

Kuruvilla Markose, CEO international business division at Titan added, “Tanishq already has a significant online presence in the US market. The high demand and interest shown by the Indian American community encouraged us to have an on-ground presence for them.”

Apart from the USA, Tanishq has seven stores in the United Arab Emirates. The company plans to collectively open 20-30 stores in North America and the Middle East over the next 2-3 years.