Taneira begins retail expansion with store in Delhi
Taneira, the ethnic wear brand from Titan Ltd, has started its retail expansion with the opening of its first store in the national capital New Delhi. The flagship store was inaugurated by Bollywood actress Kangana Ranaut.
The store located at South Extension – 1 is spread across 7,500 square feet and will house a wide collection of sarees that include mugas from Assam, ikats from Gujarat, Andhra Pradesh and Orissa; jamdhanis from Bengal and chanderis and maheshwaris from Madhya Pradesh.
The store will also have an entire floor dedicated to bridal trousseaus which will have Banarasi silks including raktambari, shwetambari, gyasar, and hazaar buti.
Commenting on the store launch, Titan Managing Director Bhaskar Bhat said, “As a company, we believe that sarees is a natural extension for Titan – we have created design-led lifestyle brands that enable self-expression – Titan, Tanishq, Fastrack, Xylys, Raga, Skinn (fragrances) and now Taneira.
“Similar to the jewellery market when we began, this 5,000-year-old category is a large, unorganized market and underserved in terms of the authenticity of the product. Seeing the tremendous reception we have had in our pilot stage of the business, we are confident this venture will be an opportunity for us to build relevance and enable transparency and authenticity for the customer,” he added.
Titan Ltd plans to add 50 Taneira stores across in the country with an investment of Rs 450 crore ($62.4 million) over the next five years.
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