Tagg appoints Rohit Sharma as its brand ambassador
Indian lifestyle brand Tagg has appointed the vice-captain of the Indian cricket team as its brand ambassador.
With this association, Tagg plans to strengthen its presence in the Indian wearables market and expects the cricketer’s fan following to boost sales of its products, especially during the upcoming Indian Premier League season.
Commenting on his association with the brand, Rohit Sharma, in a statement said:“Tagg is a purpose-led Indian brand with a mission to make technologically advanced products accessible to everyone. I am pleased to be a part of the young and vivacious Taggster Community. Fitness and music are imperative to my routine life and associating with a young Indian brand that offers premium smart wearables is a delight.”
Rohit Dhingra, co-founder of Tagg added: “Rohit Sharma has been an inspiration to the Indian youth with multiple world records under his belt, and we believe that there couldn’t have been a better person to lead the brand and the fellow Taggsters ahead. Just like how he consistently leads team India to victory, we always strive to lead the industry by introducing the latest technology that keeps us ahead of the competition.”
Launched in 2016, Tagg products are available on leading e-commerce websites like Amazon, Flipkart, Snapdeal, Paytm, among others. The brand also sells offline through multi-brand outlets and distributors.
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