Tablez India expands brand presence in India with new Desigual store in Delhi
Tablez, the leading organised retail group has strengthened its retail brand presence in India with the launch of Spanish fashion brand Desigual at DLF Avenue Mall, Delhi.
Tablez sees huge potential for growth in the Indian fashion market and plans to further activate the expansion plan for the Desigual brand in India.
Commenting on the expansion, Jordi Balsells, channel strategy director at Desigual, said, “International expansion and growth is one of the main business priorities for Desigual and, introducing the brand to India is our strategy to make it happen. It is expected that the Indian fashion industry grow fast and will become very digital. This will position the country in the top markets of the world. For that reason, India has become a strategic country for international brands as Desigual, with an omnichannel approach.”
Adeeb Ahamed, managing director at Tablez, added: “It gives us immense pleasure to bring the international fashion brand Desigual to India. We are positive that Desigual’s emphasis on a distinctive and individualistic fashion statement is in line with the city’s young adult population and its evolving aspirations.”
Desigual had entered the Indian market in December 2019 through a partnership with online fashion retail Myntra, which was followed by its first offline store in August 2020 at Vegas Mall, Dwarka.
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