Taapsee Pannu named brand ambassador of Nivea India
Bollywood actress Taapsee Pannu has been named as the new brand ambassador for Nivea in India and will be seen endorsing the brand in the country.
As per a Euromonitor International report, the market for personal care and grooming products is expected to touch Rs 8000 crore (approx $1.2 billion) by 2018 and the brand is looking to cash in on the popularity of the actress to boost its India sales.
The German personal care brand owned by the Hamburg-based company Beiersdorf Global AG had earlier got into a global partnership with Spanish club Real Madrid to boost sales in the men’s category in India.
Taapsee will endorse Nivea’s range of body wash and shower gel targeted mostly at women. Nivea is expecting its sales to pick up as they feel that the actress is the perfect ambassador due to her connect with the youth at which most of their products are targeted.
“It’s such an amazing feeling to be roped in by a brand for which you have been a consumer since years. The quality, reach and range of their products are so wide that it’s an honour to be chosen as their brand ambassador,” Taapsee said in a statement.
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